Be the companyAI recommends.Then book themeetings that follow.

GEO is the practice of getting your company cited and recommended inside AI-generated answers — the responses from ChatGPT, Claude, Perplexity, and Google AI Overviews — rather than only ranking on a traditional search results page. It combines extractable, fact-dense content, authoritative third-party signals, and entity and citation building so the language models have clear, trustworthy reasons to name you when a buyer asks who to trust.

SEO optimizes for a ranked list of links a person then clicks through and evaluates. GEO optimizes for a single synthesized answer the AI delivers directly — often with no click at all. SEO asks "where do we rank?" GEO asks "does the model name us, and what does it say?" The two overlap on technical and content fundamentals, but GEO adds work that classic SEO ignores: structured extractable facts, third-party citations the models trust, entity consistency, and monitoring what AI actually says about you versus competitors.

Adoption is moving fast, and the buyers researching you privately in ChatGPT rarely tell you they did. GEO also compounds: the structured content and citations that make you quotable in AI answers also strengthen traditional search and give your sales team better proof. Even where AI search is early, you're building an asset that pays off as adoption grows — and you're ahead of competitors who waited.

Sending infrastructure has to be warmed properly before volume scales, so the first few weeks are setup: domains, inboxes, ICP and signal lists, and message testing. Most programs move from setup into booked meetings within roughly the first month, then build as deliverability and messaging are tuned. We'd rather start slightly slower and protect your domain reputation than blast volume on day one and get you flagged as spam.

Yes, when done correctly. B2B cold email is permitted in many jurisdictions provided you follow the applicable rules — clear sender identity, a working opt-out, accurate subject lines, and respect for laws like CAN-SPAM in the US and GDPR-based consent and legitimate-interest requirements in the EU/UK. It stays effective because it is signal-personalized and relevant: we reach a tightly defined ICP with a message tied to a real trigger, not a generic blast. You should confirm specifics with your own legal counsel for your markets.

Deliverability is engineered, not hoped for. We use dedicated sending domains separate from your primary domain, warm inboxes up gradually, and configure SPF, DKIM, and DMARC correctly. We keep daily volume per inbox conservative, write plain-text-style messages without spam triggers, and monitor inbox placement continuously so we can pull back before reputation is damaged. Protecting your domain reputation is treated as the first priority, ahead of raw volume.

Our primary focus is HR, staffing, and recruiting firms, where AI-driven buyer research is reshaping how clients pick a supplier. We also work with B2B services companies, SaaS businesses, and airline and ACMI (aircraft, crew, maintenance, and insurance) leasing operators. The narrow focus is deliberate: it lets our research and messaging sound like an insider rather than a generic agency template.

No. Most clients start with whichever rung pays back fastest for them and add the other once it's working. GEO captures buyers already looking for you; AI SDR outreach creates demand from buyers who aren't searching yet. They compound when run together — visibility makes your outbound more credible, and outbound surfaces the questions worth getting cited for — but you can start with one. Workflow automation and AI systems come later, as you grow.